Healthy children require healthy parents. Yet, 50% of mothers suffer from back pain during pregnancy, and that’s just one of the many complications that tend to follow. Until now, the market has ignored this global health issue, saying parents’ needs don’t matter. We say — they do.
Mothers experience back pain due to reduced muscular strength and stability after childbirth.
Current child products focus on supporting children’s health, overlooking the health of parents.
Back pain emerges as the second biggest cause of sick leave, costing society billions of USD annually.
From our patented baby cradle, iRock, to a following collection of Parent Friendly Products at prototype stage, we’re helping parents get ready for all child-rearing challenges to come.
We’re ready to revolutionize the home environment for millions of families in Europe, the US — and possibly the rest of the world. Expectant parents are already queuing up to rent iRock once the design is finalized.
Furthermore, numerous companies are expressing strong interest in distributing our PFP products to hospitals and preschools, aiming to enhance the work environment for their staff.
As the daughter of inventors and engineers, Cecilia’s entrepreneurial journey was destined from day one. However, the concept for her parent-friendly products emerged just a few years ago, stemming from her own birth-giving experience.
Cecilia: After the delivery, I, like so many parents, found myself grappling with sleep deprivation and a number of tough complications. Eventually, I was completely burned out, wrestling day and night with my new life situation. Faced with societal expectations to silently bear my pain, I felt an urge to take action for the countless moms and dads enduring similar struggles.
Our collection of parent-friendly products isn’t just about offering a solution; it’s about ensuring every parent’s role is not just acknowledged, but celebrated. To me, this is more than my dream — it’s my commitment to empower and uplift every parent, every caregiver, everywhere.
After the delivery, I, like so many parents, found myself grappling with sleep deprivation and a number of tough complications. Eventually, I was completely burned out, wrestling day and night with my new life situation.
Are you interested in a lucrative investment or partnership that could provide better health conditions for billions of hard-working parents? Reach out to our team — and we’ll talk some more.
The first version of iRock is currently in development in Germany. With the right resources and partners, we’re poised for a launch in 2024. There’s already significant interest from retailers who have pre-ordered the product.
Currently on the drawing board are two parent-friendly baby/child beds, a baby carrier, and a play mat. More innovative ideas are in the conceptual stage. Our goal is to offer a complete collection of purchasable and eventually rentable ergonomic products for the entire infancy and toddler years.
With the right funding, we expect to reach 2,000 customers within 18 months and a revenue of $700,000. In addition to investments, we’re also keen on partnerships, particularly with experts in the baby retail sector.
